Next let’s talk about developing your podcast brand. Choose a publishing schedule that will be easy to maintain. No one wants to subscribe to a podcast that is unpredictable. □ How often should I publish my podcast? □ Episode length depends on how long you need to give your audience value, but not longer. □ How long should my podcast episodes be? When it comes to format, two of the most common questions beginners have are: #AADOBE PODCAST MAKER SOFTWARE#It’s important to have a format nailed down, because it impacts the type of equipment and software you need to invest in to produce your show. Once you’ve chosen a format, ask yourself:Īll of these formats can make great podcasts. These podcasts are similar to radio dramas and are often scripted and highly produced. These scripted non-fiction podcasts primarily seek to teach something. These podcasts give you the news in a super digestible format. Typically, these podcasts have a single theme for the entire season. These podcasts feature a single host who interviews individuals who fit with a particular theme. What will your podcast be like and how will it be structured? Here are some ideas: The next important component is the podcast format. Aoife O’Brien, Founder of the Happier at Work podcast Decide on a format What’s your reason for doing the podcast? This will help you gain traction, build momentum and stay committed. If you can create educational material that is also entertaining, you’ll foster more enthusiastic and excited listeners who tune in weekly to your show. Jay Acunzo, Host of UnthinkableĬonsider how your podcast will help your listeners. The main reason a show may fail is it lacks a compelling premise. Another way to stand out is through your style and personality. Niches help you eliminate perceived competition. How will your show stand out? What are the notable things about your podcast that would cause people to talk about it? A simple way to stand out is by choosing a niche that is an inch wide but a mile deep. It also helps create a more intimate feel for your podcast that connects with listeners.Ĥ. It’ll help you better understand how listeners think and feel, so you can address them directly. Who is the show for? Create an avatar of your ideal listener. What is the message or mission you want to share with the world?ģ. What’s the “why” behind the podcast? Marry your practical reason with an intrinsic purpose to stay motivated. What’s the goal of your podcast? Some reasons include generating leads for a business, building authority on a topic, and earning passive income.Ģ. Once you decide on a theme, ask yourself the following questions:ġ. For example, The School of Greatness by Lewis Howes just passed 1,220 episodes. You need to make sure your idea has a good foundation. It’s important that when you do this you stress test your idea by writing out at least 20 episode topics, including what you would discuss and who you would interview, if you were interviewing someone.Ī stress test is critical, because if you can’t think of 20 episodes, you’ll probably run out of ideas before your podcast ever picks up steam. The first thing you need to do to start your podcast is identify a theme. These are sometimes called “podcatchers.” Podcast players sync the data from the RSS feed to give a listing of episodes, show data (such as episode name and show notes), artwork, and a link to the show file (usually an MP3). Play any of the episodes in the feed on a device, such as a smartphone or tablet.
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